Salon business has boomed in India. As customers’ stay time on social media has augmented, so has an awareness for self-grooming. Scrolling through pages, browsing, following beauty handles, looking for new beauty options have become a routine. Well, somewhere, it has made it challenging for both the customers and salons. Customers have a lot to choose from, and salons have a lot to compete with.
That is why WhatsApp Commerce can be the tool your salon needs to find your customers, to attract the footfall you’ve been thinking of, to stand out in the crowd, to get leads, and whatnot. There is an endless list of “what you can do” if you use WhatsApp Commerce as your sell workhouse. Here’s why:
Talk in Real-time:
While you can advertise in multiple ways- it never allows you to have two-way communication with your customers. W-Commerce helps you be more spontaneous in real-time. The automated chatbots (with AIs) give each customer undivided attention.
The world of fashion and beauty has no set rules. It solely hangs upon an individual’s choice and style, making it even more urgent to think about a one-on-one approach. Since there is no human agent required while using automated chatbots, it is too easy to interact.
Cataloguing:
Salon is a service-based business- with many new styles, makeup ranges, hair treatments, and regular grooming routines, categorized under multiple cosmetic brands; in different price ranges- cataloguing with pictures is a requisite. Not everything can be told by word of mouth. And these are the things that excite a prospect or a customer!
W-commerce has a Catalogue feature that allows you to showcase your services at once; instead of repeatedly sending photos and service descriptions, you can send an e-catalogue, reducing a customer’s wait time.
Payment and Bookings by a Click:
In the world of beauty-based services, the customer is always ready to reserve their spot. They want to be the first ones to get-it-done. Or when they have time in their busy schedule. W-commerce allows a customer to book an appointment or buy a service instantly.
Suppose if someone sees your catalogue and sets an eye on a particular hair treatment service, they can immediately buy it and book an appointment. They don’t have to wander on your website for long. Or make time to call you. This convenience is what leads to the conversion of prospects into customers.
Upselling through offers:
You might be having many festive, occasional, or packaged offers. Supposedly, a customer visits your salon for the first time and scans a QR code while entering- that gives a free manicure service on a bill above Rs. 1000, they are most likely to try it.
Even if they aren’t willing to come again, you have the data for re-targeting or sending feedback forms.
So, are you set to use W-Commerce to have a one-on-one with your customers? Call to inquire – 9977008649
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