The biggest challenge that companies face while doing digital marketing is in getting close to the client. The closeness to a client is vital to understand the behaviour. Also, studies are affirming the fact that 74% of your consumers are willing to contact you directly through mobile apps. Why ignore your consumers’ positive attitude for useful applications such as WhatsApp, Telegram or Facebook messenger?
In a world where digital relationships are being humanised, W-commerce can convert your regular messaging app into a sale workhouse. It works for any business. With W-commerce’s help, you can easily discover your customers, do real-time business, and collect data for re-targeting just by a click on your WhatsApp!!
Surprised? Here, see the benefits of using WhatsApp for your business-
Head to the place of your prospects
With 340 million users in India, WhatsApp is the most used social media messaging app in India. People of almost every age group can be found here. All your prospective millennial customers are here—more than 80% users in the age group 18-35years.
Whatsapp has created a trend, and it is a way of life for people
With nearly 1 billion Whatsapp users worldwide, it is clear that people value comfort in their routines and generally avoid any effort or change that is not worth it. Your search process with WhatsApp becomes as easy as you may think of.
Great way to communicate
The WhatsApp chatbot integration allows you to respond to customers within 24hours, avoiding extra cost. There are companies who offer chatbot service integration on WhatsApp. Also, many small and micro businesses are aggressively using the platform to communicate and receive feedback from their loyal customers.
Resolves customers query easily
Citing examples from renowned online travel service company MakeMyTrip, they use WhatsApp to solve refund and ticket related issues. Saujanya Shrivastava, group CMO, MakeMyTrip, says that by offering customer support over WhatsApp, the company has seen a 15% reduction in refund-related calls to its customer care centres.
Given the nature of this most famous platform, it is largely beneficial for online ticketing, e-commerce, and any company that wants to grow in the long run. Businesses could also benefit from the recently added payment feature on the platform. However, WhatsApp is facing some regulatory issues regarding a roll-out of its payment-related service. After the hurdles are gone, WhatsApp pay could be a lucre.
Do you want to explore the opportunities of Conversational Commerce for your business? Connect with us now. Drop a message or DM us on Instagram.
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