In today’s digitalized age, where convenience and efficiency have become top values for shoppers and brands, it is crucial to adapt to newer ways to enhance this process. Though shopping has become more convenient for shoppers- it still requires browsing, research, and a check-out process. The slightest inconvenience can make your leads disinterested before they become conversions. Conversational Commerce solves this challenge by providing a real-time chat experience.
The word “Conversational Commerce” was coined by an American blogger, Christopher Messina, popularly known as the “inventor of hashtags.” He noticed an upcoming trend in the digital world. Businesses were focusing more on selling their products on messaging channels. He saw this technique slowly exploding and gaining more traction.
It is no surprise! As most people spend more time on messaging apps. More so, India has become the largest user of social media in the world, beating China. On average, an Indian spends 17 hours a week on social media apps. It is significant for brands to be an advocate of Conversational Commerce.
To do justice to this easy-to-use new digital marketing sphere, let’s understand it better. So, if you are wondering what Conversational Commerce is? It’s as simple as the word. It is a real-time digital conversation between a brand and a client on a social media app like WhatsApp or Facebook- via automated chatbots (using artificial intelligence) to drive sales. It does not require a human agent on the other side, as these chatbots are pre-formulated. It allows your client to have an in-store experience sitting at home.
Let’s see how Conversational Commerce increase conversions:
Building Relationships:
- Unlike an in-store experience, where there are many customers to attend, this method makes a prospect feel that they are getting the brand’s undivided attention. Thus, they are more likely to grow fondness.
- A brand can understand the customer psyche through initial conversations and can personalize FAQs and recommendations accordingly. Making a customer feel valued.
- Automated chatbots help solve query quickly, reducing customer-wait time. It can help them feel heard. And they are most likely to buy from you.
- It is easy to update customers about the latest trends – keeping in mind their likes and dislikes – increasing engagement.
Over 56% of mobile app users say they have messaged brands to gain more information during their customer journey.
Gives You and Your Shoppers Direct Line to Each other:
- As most buyers are on messaging apps now, through Conversational Commerce, you reach where your customers are.
- Chatbots put the brand and customer in direct line with one another. Nobody wastes time browsing aimlessly. If they don’t get enough support when they’re buying, they are more likely to leave.
- If your chatbot does the product search for your prospect, they will most likely buy from you.
48% of customers prefer connecting through a live chat to any other means.
Lead Generation
- Chatbots are not only for sales. It can help a great deal to get a prospect’s bonanza of psychographic data.
- It can help you design targeted marketing campaigns and personalize the prospect’s experience.
Want to plan a Conversational Commerce Strategy for your business? Call and consult an expert – 9977008649
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