With the on-going FIFA World Cup, football fever has gripped the crowd as they cheer for their favourite teams in the team jerseys resulting in a global explosion of online consumer traffic.
Multiple eCommerce platforms are witnessing an immense growth in the sale of team jerseys and other sports-related gears as millions of fans are actively making a purchase for their favourite team jerseys and football-related items to cheer up their team.
Such sports events are the best time where many online retailers and ecommerce platforms get a chance to execute well-planned targeted campaigns and raise the customer engagement while attracting new customers and increasing the sales. In short, these kind of events act as a big revenue generator for the ecommerce industry.
HOW?
Alexa powered ‘Echo’ smart speakers have made it easy to stay on top of your game. Amazon, very well knew that football will be the topic of conversation for at least a month so it worked on making the device more helpful for its users. Adding a new set of skills was a strategy which allowed the device owners to ask questions about the match schedule, match score and the history of football.
“The football world cup is a big revenue driver for the Sports Business with Football contribution to business increasing by 40% over April-June,”Myntra VP and Head (Sports, Footwear and Accessories) Puspen Maity told Press Trust of India. Myntra has been encashing opportunity to raise their sales during FIFA by adding the merchandise associated with legendary players like Neymar, Messi and Ronaldo.
According to ShopClues, the platform has seen an average sale of around 4,000 footballs per day for the last 16 days. “Other merchandise like jerseys etc. has also seen a spike. We are selling about 300-350 fan jerseys every day,” the spokesperson said.
“Clothing and jerseys have seen close to 20x jump in sales with 95% of sales in jerseys and the fans t-shirts alone. Flipkart this year saw an opportunity and stocked official merchandise for men, women and kids. This has paid off with a third of the sales coming from women’s merchandise,” Flipkart VP (Fashion) Rishi Vasudev noted.
IN A NUTSHELL…
FIFA World Cup 2018 has given a boost to sales on various ecommerce platforms. Researchers suggest that 74.2% of football fans were active on social media during the game and 43.4% were sharing updates about the game on Facebook.
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