Being a surgeon, you might think having an active online presence isn’t important for your success. It is one of the best marketing strategies which if applied correctly gives you a higher ROI. The industry leaders have also realized its potential and are using it for improving services and attracting clients.
Online platforms like Google Business, Facebook, YouTube, Instagram, and Twitter are the backbone of today’s social media. The question is, why online visibility is necessary for a surgeon?
Surgeons are engaging and connecting with people outside their clinic and registering their presence in daily lives of people through optimum utilization of online platforms. HOW?
Patients are on social media
Around 40% of patients are using social media to get the details by browsing through the reviews of the treatment, surgeons and procedures. It is a great way of expanding awareness about your practice and attracting potential patients.
Testimonials
Testimonials are the best way to appeal the new and existing patients. Facebook, YouTube and Instagram allow you to share the testimonials and let others know more about the treatment and your services. Testimonial works as a social proof that showcases the quality of the practice.
Expanding the reach diameter
Locally or globally if you want to reach to the more number of people, it is the right way. All the platforms provide you with an analytics which can help you figure out what kind of content works.
Connect
Surgeons can use social platforms directly to connect with the patients. According to a report, 60% of doctors feel the quality of their practice has significantly improved. It helps them to reply and interact with patients very easily.
CHOOSING THE RIGHT PLATFORM TO GET MAXIMUM ROI
Choosing the right surgeon hugely depends on digital medium.
The report suggest: 41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility.
Google My Business
Google My business plays an important role for surgeons and medical practitioners. For instance, when someone searches for a surgeon or medical practitioner on Google the results pop-up instantly on Google. Having an updated profile on Google by having maps, searches, pictures, etc. directly impact your online visibility. If you still do not have a Google My Business profile,register today so that you don’t miss out on the biggest part of online traffic.
Facebook is considered as the bank of users which surgeons must use to find their patients. Other than this, Facebook is one of the best platforms for advertising, engagement and getting instant feedbacks. You can easily use a variety of posts, videos, products and staff to get that additional reach.
YouTube
Video is a medium which convey the emotions better than any other medium. If you want to connect with your patients emotionally YouTube account is something you ought to have. A report has suggested that a video testimonial has more impact than a text or image testimonial.
Today, Instagram is a trending platform, and has overpowered all the other platforms. It might just be an image sharing platform but patients are using it for searching various things relating to their interests. Medical practitioners are using it to connect with their patients and thereby getting huge number of leads.
FREE ASSESSMENT
The right and optimized marketing strategy will lead you ahead in your target area. Try to convey as much information about your business as possible including hours, about yourself, services etc.
If making the optimal use of a platform is a challenge, contact i-engage’s specialist. We will provide you with a FREE ASSESSMENT services for your digital media presence. We’re always happy to brainstorm ways to help you optimize your online platforms while saving time and money. Let’s talk.
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