If we talk about online communication, we have different ways to reach online consumers – social media, content marketing, display advertising, search engine optimization, affiliate marketing. But for e-commerce sites, email marketing is a powerful source.
Advantages of email marketing campaign
Target the right audience: The emails are sent directly to the subscribers, the ones who are actually interested. Thus, email marketing is an excellent tool to strengthen the relationship and, therefore, improve brand presence in the minds of your audience.
People check their email every day: With the increased use of mobile phone people generally check their email once in a day. Email gives you an opportunity to be in front of your audience on a regular basis.
Email has an ROI of around 4,300% (according to the Direct Marketing Association)
80% of people say they receive marketing messages alongside their personal emails on a daily basis. (ChoozOn Blue Kangaroo Survey)
Higher conversion rate: According to a report, the conversion rate of email is 3x higher than that of social media posts. A well-written email with a clear call-to-action can encourage the user to take the desired action.
Cost-effective than other traditional marketing ways: The biggest advantage of email marketing is, it is quite inexpensive as compared to other marketing tactics. Relatively low costs and attractive ROI makes email marketing a win-win technique.
Drive Revenue: A report suggests, that the email marketing has boosted the sales, and generated huge sales annually. A tempting offer and an attractive call-to-action can tiger the impulsive buying of customers. Email can drive purchase like no other platform as it is the only medium where user can directly click and buy.
Instant impact: The result is visible within the minutes of sending the email. Some of the emails create a sense of urgency which convinces subscribers to take immediate action.
Increase in the number of visits to the site: Email marketing also increases the traffic to your website. With relevant content and right message in an email, you can directly ask the user to take the desired action on the website.
Easy to track and measure: A good e-mail marketing tool helps not only to do the segmentation of customers according to factors such as age, region, preferences, gender, etc., but also monitors all movement of the contacts inside the store. The tool shows the number of clicks, in what products people are more interested, among other statistics that allow the measurement of the results of a campaign. Thus, it is possible to draw more assertive campaign plans and correct actions while they are happening, while to see results just at the end.
Studies have shown incredible growth in the purchase through email marketing. Email marketing has always been the most effective marketing channel. If strategized well then, email marketing can generate tremendous results.
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