In the digital age, everyone and everything has become rapid. This age requires brands to have – speed, organization, and reach. Lacking either of them can put you behind in the market. Well! As we know, there isn’t any dearth of competition. Every day a brand is competing in a global sphere. If you, being a brand, fail to update yourself with newer marketing efforts, you’ve lost half of the game. And if you fail to include it in your business model, you are eventually out of the game. Digital cataloguing is one such marketing tool- no brand can afford to comprise on.
Print catalogue is a thing of the past. Estimates show that around 70% of businesses will stop printing catalogues in the coming two years, like every other thing, whether shopping, selling, banking, even cataloguing, has been digitalized for a symbiotic convenience. It has made it easier for brands to list their product and services and quote prices and offers to a mass audience. And it has made it simpler for customers—to look and buy available options in real-time without any wait queues.
Here’s why every business shall consider digital catalogues in their business model:
Listing and Displaying:
- Exhibiting your latest products is essential. With changing trends, customers expect to see something new. A digital catalogue helps you list and display your products.
- Unlike a print catalogue, a digitalized version can be quickly updated to suit your marketing needs. You can mark off products out of trend and immediately bring the ones in movement.
- You have the flexibility to update pricing, offers, and promotions in real-time.
- A picture is a crucial element in guiding the buying decision. Digital catalogues allow you to put high-resolution images from different angles.
Increasing Customer Reach:
- While print catalogues also reach to customers, it has many limitations. It can be distributed in a limited time to a little people, there is a long print run, and it might not reach your prospects. A digital catalogue circumvents all these drawbacks.
- A person can easily forget where they have kept a print catalogue- and might never care enough to search it, even if they liked it at first! While a digital catalogue is handy.
- According to Mobile Usage Statistics for E-commerce- people open 42% of email on handheld devices, and 70% use Facebook from phones.
- You can easily resend them.
Upselling and Cross-Selling with Offers:
- You can include exciting offers and product deals as a part of your digital catalogue.
- The in-built “buy now” or “book now” or “limited time deal” options along with offers are most likely to increase your sales and orders.
Cutting Cost:
- It cutdowns on the cost of bulk printing and distribution. Printing and paying to distributors require more cost and labour—digital catalogue is a one-stop solution to this.
Communicating Two-way:
- It is like communicating with your customers in real-time because they can respond to offers and promotions there and then. Building relationships. Unlike print cataloguing, where there Is no room for a customer to have even an indirect interaction.
So, are you ready to spike your sales, orders, and customer relationships with digital cataloguing? Connect with us to know more – 8839101954
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