When several sectors of the economy are hit hard by the COVID-19 crisis, there is one sector that sees growth – Digital Marketing. Retail businesses and travel industry are now taking advantage of Digital Marketing to serve customers. It is the only option left today, as everything goes digital and online. Due to the change in consumer behavior, there is an urgent need of the hour to take businesses online and interact with your target audience digitally.
See the top digital marketing trends which brands are adopting to stay in the competition-
Social Media Commerce
In the COVID-19 era when people can not go out to purchase even the basic stuff, social commerce comes to their rescue. Brands are now directly selling their products on social media platforms for the ease of mango people. One of the biggest examples is Facebook shops wherein small businesses can sell online. It is filling the gap between the customer and the business. Making the shopping activity seamless and allowing customers to shop for almost anything, Facebook shops are integrated with Instagram and WhatsApp too.
New SEO
With the advent of voice search, the whole algorithm of SEO will change. In the COVID-19 era when people will have to shop online for every little thing, voice search will play a great role. Search algorithms will drastically change and outdated SEO won’t work for your business.
One of the main reasons for the change in SEO due to voice search is people interact with voice search in a different manner. Voice searches are generally in the form of long sentences or full question like “is there sunny outside” instead of just typing “weather”.
Content is King
Content marketing continues to grab the attention of visitors to your business. However the meaning of it has changed a bit. In the COVID-19 era, brands are coming up with content that educates their customers about health and safety measures. How their customers can prevent themselves from catching the infection and how brands are taking the utmost safety measures to stay in the market.
The latest example of this would be Lifebuoy ad in which it says to wash hands with any of the soap, not necessarily be Lifebuoy. This type of advertisement won the heart of their audience and created a win-win situation for the brand.
Agile Marketing
In the COVID-19 era, changing the content according to consumer behavior is critical. Marketing activities should be agile to respond quickly to the situation. Brands who follow the “one size fits for all” approach will not be in the race anymore. As competitive brands become more and more responsive, enabling rapid technology changes, marketers will need to embrace agile marketing tactics so that they aren’t left behind.
One thing is pretty clear- marketers have to incorporate digital technologies that cut down on costs and help them transform their business strategies that may be altered by the crisis.
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