Google introduced three new capabilities earlier to proactively ease the onboarding process for hotels looking to publish their rates or offer booking links on Google.
Update 1: Industry-standard protocols
Google will support methods used in the industry for posting hotel rates online. These procedures are designed to assist various hotels in maintaining consistency when accepting reservations, posting new rates, and making adjustments.
Update 2: Spreadsheets are gone
A complex spreadsheet or other files will no longer need to be uploaded by hotels to post rates to their Google Business Profile. By allowing users to enter their rates straight into their profiles, Google is instead streamlining the process. This modification should make it simpler for hotels to adjust rates fast in response to demand without involving partners or technology suppliers.
Update 3: Hotel ads are now available
The Google advertiser can look for hotels online and conduct campaigns for them. Hotel marketers will continue to run and serve ads through their current Hotel Center accounts.
Start date
In addition to aggressively supporting industry standards, Google My Business now permits hotels to enter their prices. The removal of the Hotel Center account need has not yet been announced.
Increasing travel
According to Google, the number of searches for passport appointments grew by 300% in the first quarter of 2022. Snapchat also launched Dynamic Ads for Travel. Brands like Booking.com can now construct catalogues and target consumers based on their intention to go, thanks to the new capability. We should be able to predict the direction of the sector early on thanks to the emphasis on travel-related products.
The positive and negative
A hotel’s rates can show up in search, maps, and YouTube by adding them to their Google Business Profile. Users who click on those free booking links will be directed to the hotel’s website, not a third party. Therefore, the hotel will get more money, while websites like Booking.com and Hotels.com will receive less.
Additionally, hotels are not permitted to add different pricing for various room categories, minimum stay requirements, or discounts for multiple-night stays. Consumers desire a simple, streamlined procedure for immediately booking hotels and real-time accommodation costs as the travel industry is rebounding.
By enabling rate changes directly on their Google Business Profiles, these upgrades should assist marketers and hotels in controlling the listings and keeping one step ahead of the competition.
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