In today’s digital world having a website is not enough, you have to do more to get your brand noticed by itself.
By using SEO services you can improve your online visibility.
Search Engine Optimization is a very important practice now a day. It will help you to achieve higher rankings in Google and other important search engines. If you are using WordPress as your CMS(Content Management System) then you have some additional SEO benefits of it.
Why WordPress is best for SEO? Let’s take a look.
Permalink Structure
Permalinks is the URL or Link of your web pages, posts, categories and tag archives. In short it is the online address used to show your blog posts and other web pages. The default structure of permalink is look like this http://mysite.com/p?=17
If you follow the default link structure it will make difficult bot of search engines to crawl and index your website. It will also be difficult for users to remember your website link.
By using Permalink Structure in WordPress your can customize the URL of your blog post and other pages. This will help users to remember URL of your site and search engines as well.
Create SEO-friendly titles
Title Tag or Meta Title plays a vital role in getting a better organic ranking on search engine result pages. By reading your title a user can convert into a customer or a subscriber of your website. Study says that an attractive title gets more clicks in search results and more clicks mean better rankings.
In WordPress you can optimize your Title tags for SEO. There are lot’s of plug-in available for that. Creating unique, engaging, relevant and search engine friendly title tags for your site, will improve CTR (Click Through Rate) and keyword rankings.
Creating unique Meta Descriptions
After Title tags, meta description is the second most important part of a web page. In short meta description is brief summary of your blog post or of your web page. It will tell users and search engines that your post or page is related to specific topic.
Remember to create unique, engaging and search engine friendly meta descriptions for all your posts and web pages. The plug in which is you are using to optimize title tags same can be used to optimize meta descriptions.
Easily generates XML Sitemap
An XML sitemap file allows search engine bots to crawl all your web pages and posts posted on your website. It simply allows search engine crawlers to read and index your site quickly and easily.
Again there are lot’s of plugins available in WordPress for creating XML Sitemap file. Once you have to install and activate the plugin and later whenever you add web page or post it will regenerate XML sitemap automatically.
Create Categories and Tags
On your blog or website categories and tags used for navigation purpose. By using categories and tags you can direct your visitors into the correct path. If you used it correctly it will also give you SEO benefits.
Categories and Tags feature of WordPress make structure of your website more user friendly. So remember to add categories and tags on your web page and blog posts.
Image Optimization
Apart from Google Web search results you can also drive traffic to your website via Google Image and for that you have to make your image SEO friendly.
Many of you know that Google can’t able to crawl an image but Google can crawl details of like Image name, image title and image ALT attributes. Using WordPress you can easily add such important elements to image so that image optimized and do well in Google Image results.
Conclusion
Using WordPress as your CMS will help to boost search rankings of your website.
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