There is no fix formula or method to use social media for business, but there are some set of mistakes that one should always avoid. Even a seasoned social media specialist can make some mistakes. It is better to analysis the grey areas and rectify them.
Take a look at the list of mistakes that should be avoided on social media by an individual or a business entity..
Expecting a magic
Signing up on social media channels and expecting millions of followers overnight is a fantasy. It is a bitter truth that just like any other medium, social media also needs time and efforts. Take a deep breath and keep your efforts consistent. The overall cumulative process will definitely bring you results but not immediately.
Using social media platform without understanding its basics
Youtube work for videos, vine work for short mobile generated videos, twitter is a micro-blogging platform and so on. Every social platform has its own flavor and traits. Each one of them has a different algorithm of visibility. hence before you start putting in efforts and creating content for them it is mandatory to understand the basics of these platforms.
Spamming on social channels
One thing that every user around the word finds atrocious, is spamming. No body likes to see your pictures 100 times on his timeline. Do not flood your follower’s social media walls. Posting things repeatedly irritates your followers.
Poor content
Make sure your content/media and images should be crisp, up to the points, interesting and eye-pleasing. Pixilated images, blurred photographs, lengthy status updates and poor text formatting should be always avoided.
Buying fake numbers
There are numbers of dealers available online that can give you huge number of likes/followers in the short span of time. High number of members looks pleasing on social channels but these hollow figures will affect the quality of your page. These numbers increase the possibility of fake users but not genuine engagements. Always focus on accumulating the right quality rather than huge quantity of members.
One way communication
Social media is not television or newspaper. It works both the way. People will get bored if you keep talking on and on all the time. When people respond be prompt in answering them and keep the conversation going. The more you involve your members in conversation, the more they feel connected.
Ignoring anaytics and reports
Your reports and analytics reflect your performance. Keep an eye on graphs and numbers on regular basis. Do not hesitate to change your strategy on the basis of these numbers. There are multiple tools available online which can keep a track of your user engagements and suggest you techniques for even better results as well.
Posting at wrong time
The ultimate goal of using a social media platform is to be visible to your target audience. If they don’t see your posts/communication, all your efforts will go in the drain no matter how long you have been posting. Try to analyze when your fans are online and when do they like to see your offerings. If you are a restaurant owner, you should post more often a little before lunch and dinner time. In case you run a bar, you should post more during weekends.
Not just choosing a right path but also correcting your steps is required to reach your destination. Make sure to not to repeat any of above mistakes while handling your business’ digital media identity.
If you come across any other mistake that people are generally making and should be corrected, do let us know in the comments section below.
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