All restaurants should have a social media presence, everyone knows that! However, not everyone is able to leverage the power of Social Media enough. Social channels offer an inside look into your restaurant, helping shape relationships and remain at the top-of-mind with guests.
Nonetheless, simply creating a conversational page isn’t sufficient, on various occasions, it is evident that restaurant owners commit some serious mistakes while marketing their restaurants on the social media.
Top social media marketing blunders that you must avoid are mentioned below.
- Giving your restaurant’s social media to inexperienced hands
One of the significant restaurant marketing mistakes that restaurant owners make is employing an inexperienced person such as an Intern or a Fresher to take care and deal with their Social Media accounts. Often restaurateurs also take it upon themselves to manage the Facebook and Instagram pages.
With the wide possibilities of marketing on social media such as running paid ads, campaign, and overall restaurant branding, you should hire an expert agency to take care of Social Media Marketing.
- Not having a social media planner
While not posting enough to your accounts is a no-no; posting too much can also be a negative trait. It’s great to want to be so active, but if you are adding updates on a persistent basis, you may be over saturating your customers. When you post too much, you fundamentally spam your followers’ timeline. This results in a high chance of your followers unfollowing or unliking your page.
The trick is to maintain a balance between the posts and plan ahead. You should have a Social Media Calendar that plans your posts, the type, and their timing at least a month in advance. The timing of the posts also plays an important role in the reach of your posts.
- Being unresponsive to your audience
One of the biggest benefits of social media is that it allows you to interact with your customers on a more personal level. This personal exchange makes you and your business all the more real and genuine, which can truly help to increase your success. If you aren’t communicating with your customers, they may feel like you are giving them cold shoulder.
- Generic targeting of the audience
When you run ads to the wrong audience, chances are that your posts will not garner many clicks. This, in turn, will lead to higher Cost Per Clicks and propel you to spend more money. The problem, in this case, is wrong or generic targeting.
You can target your audience in the following ways-
- People who like your page
- People who like your page and their friends
- Custom audience based on age, gender, location, and interest
- Custom audience of your CRM database
Conclusion:
Restaurant Marketing is integral to a restaurant’s success. However, if not done the right way it can turn out to be more of an overhead than a resource. If you’re looking to transform and expand your reach, we can help! Connect with us.
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