August 9, 2018
Blog, SEO

For any Search Engine Optimization, it’s important to keep up with Google’s new updates to comprehend traffic patterns in your site as well as best practices.

Google confirmed releasing broad core update. These algorithm updates get released and declared a few times each year, however there are different updates that may not generally get announced.

Let’s explore what Google changed, will it last and what you should you do.

Google’s Official Statement

The purpose of Google’s official statement was to communicate four insights:

  • Confirmation that an algorithm update happened.
  • Confirmation that this is a major algorithm update.
  • Communicate that the change was to enhance how Google matches important results to seek queries.
  • Sites that lost rankings did not lose rankings as a result of low quality.

Here is Google’s official statement:

This week we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains the same as in March, as we covered here: https://t.co/uPlEdSLHoX

— Google SearchLiaison (@searchliaison) August 1, 2018

Nothing Wrong with Sites that Lost Rankings?

As indicated by Google, if your site dropped ranking, it isn’t because your site has a quality issue.

Here is what you should be doing

  • If you see a bad search result, study it. Try to comprehend why an insignificant site page is at the top.
  • If your site dropped in rankings, wait. The search results may change. The change may come in days. Sometimes the biggest changes happen in ten to fifteen days.
  • If your site dropped rankings, study the top performers. Try to know why users may feel that site is more important. This will give you understanding into how the algorithm may have changed.

Keep in mind, it’s not your site that’s done something wrong. Concentrate and study the SERPs and try to recognize why Google conceives that a user may prefer a top ranked site.