May 25, 2020
Blog, Technology, Trends

With people staying in the comfort of their homes, and not stepping out for any reason, POKKT, the giant mobile ads platform has reported a 39% rise in mobile game downloads in March 2020. When industries like travel, aviation, hospitality, and FMCG face a roadblock, the gaming industry is experiencing a major surge due to people spending more time indoors in the Lockdown period. Access to POKKT, there has been a 31% growth in ad requests globally, as more and more people can be found on gaming applications these days.

While practicing social distancing, people still want to socialize in some or the other way, gaming apps which involve multiple players, come to their rescue. People are busy inviting their friends and family members to these gaming apps and playing nostalgic games with them, to socialize and pass the time. POKKT reported an increase in daily average session time from 30 mins. to 45 mins.

In the lockdown period, people are heavily relied on consuming content online, online activities are increased greatly. With this changed consumer behaviour, more and more traffic is getting diverted towards online gaming. There are about 300 million gamers in India currently, this number is expected to grow by almost 46% (440million) in the next two years, according to an online market researcher.

Reasons behind the increase in online gaming-

  • Online gaming is a mood booster activity, it keeps people engaged and happy
  • Social distancing doesn’t feel like actual distancing, as gaming has interactive features embedded in them.
  • Quarantine becomes easier
  • TV content production is affected due to lockdown conditions
  • Online games are addiction

Similarly, advertisements on gaming apps have also increased. Advertisers see this as an opportunity to market their brand and educate people about their products and services. They are coming up with COVID-19 safety measures and encouraging more and more people to stay home. It’s the time to win the hearts of their target audience and still position themselves as a brand in their minds.

Here is the list of top 6 online games that are sufficient to get you going through this lockdown period-

  • Ludo King
  • Carrom Pool
  • UNO
  • Rummy
  • 8 Ball Pool
  • PUBG

With these games downloaded in your mobiles, you can easily get through this tough time and stay engaged. Playing games not only makes a person happy but sharpens his mind as well. Come on board and play some exciting games along with your friend circle and family! Also if you want to make the most out of this, don’t miss the advertising on gaming apps and OTT platforms. For consultation related to advertising on different digital platforms, connect with us – 9977008649