February 8, 2023
Trends
100 tools to measure and analyse your digital marketing efforts 1

How much engagement did we have this month?

How many people viewed my business profile this week?

How many people are active on my social media currently?

How responsive was my previous strategy?

If you also wonder about the same, you are at the right place. We have listed a 100 ways you can measure and analyse your digital marketing efforts, including our favourite, SEO.

20 tools to measure and analyse your digital marketing efforts

Digital marketing has become a crucial aspect of modern business, with companies investing heavily in various online channels to reach their target audience and drive conversions. However, with so many channels and tactics to choose from, it can be difficult to determine which strategies are delivering results and which are not. This is where tools that measure and analyse your digital marketing efforts come into play. These tools provide valuable insights into your campaigns and allow you to make informed decisions on how to optimize your strategy for better results. In this blog, we will discuss some of the top tools that you can use to measure and analyse your digital marketing efforts, helping you make the most of your marketing investment. We have cumulated these tried and tested ways to make your digital life, a little easier! 

  1.   Google Analytics
  2.   SEMrush
  3.   Moz
  4.   Ahrefs
  5.   Hootsuite
  6.   Sprout Social
  7.   Buffer
  8.   Buzzsumo
  9.   Google Search Console
  10.   SEMrush Keyword Magic Tool
  11.   Moz Pro
  12.   Ahrefs Site Explorer
  13.   Hotjar
  14.   Crazy Egg
  15.   Google Tag Manager
  16.   Google Trends
  17.   SEMrush Position Tracking Tool
  18.   Moz Link Explorer
  19.   Ahrefs Keyword Explorer
  20.   Hootsuite Insights
  21.   Sprout Social Analytics
  22.   Buffer Analytics
  23.   Buzzsumo Content Analysis
  24.   Google My Business Insights
  25.   SEMrush Marketing Calendar
  26.   Moz On-Page Optimization Tool
  27.   Ahrefs Content Explorer
  28.   Hotjar Heatmaps
  29.   Crazy Egg Scroll Maps
  30.   Google Optimize
  31.   Google PageSpeed Insights
  32.   SEMrush Social Media Tracker
  33.   Moz Domain Analysis
  34.   Ahrefs Backlink Checker
  35.   Hootsuite Publisher
  36.   Sprout Social Scheduling
  37.   Buffer Publish
  38.   Buzzsumo Influencer Identification
  39.   Google Keyword Planner
  40.   SEMrush AdSense & AdWords Keyword Tool
  41.   Moz Local Listing Score
  42.   Ahrefs Rank Tracker
  43.   Hotjar Form Analysis
  44.   Crazy Egg Confetti
  45.   Google AdSense & AdWords Conversion Tracking
  46.   SEMrush Site Audit Tool
  47.   Moz Domain Authority & Page Authority
  48.   Ahrefs Broken Link Checker
  49.   Hootsuite Analytics Dashboards
  50.   Sprout Social Insights Dashboards
  51.   Buffer Engagement Reports
  52.   Buzzsumo Trending Content
  53.   Google Mobile-Friendly Test
  54.   SEMrush Competitor Analysis Tool
  55.   Moz Keyword Difficulty Tool
  56.   Ahrefs Batch Analysis
  57.   Hotjar User Testing
  58.   Crazy Egg Overlay
  59.   Google AdSense & AdWords Remarketing
  60.   SEMrush PPC Keyword Tool
  61.   Moz Pro Campaigns
  62.   Ahrefs Keyword Ranking Tool
  63.   Hootsuite Social Media Analytics Dashboards
  64.   Sprout Social Social Media Analytics Dashboards
  65.   Buffer Social Media Analytics Dashboards
  66.   Buzzsumo Social Media Analytics
  67.   Google AdSense & AdWords Call Tracking
  68.   SEMrush Market Explorer
  69.   Moz Pro Site Explorer
  70.   Ahrefs Top Pages Tool
  71.   Hotjar Feedback Polls
  72.   Crazy Egg List
  73.   Google AdSense & AdWords ROI Calculator
  74.   SEMrush Organic Research Tool
  75.   Moz Pro Keyword Research Tool
  76.   Ahrefs Link Intersect Tool
  77.   Hootsuite Social Media Management Dashboards
  78.   Sprout Social Social Media Management Dashboards
  79.   Buffer Social Media Management Dashboards
  80.   Buzzsumo Social Media Management
  81.   Google AdSense & AdWords Demographic Targeting
  82.   SEMrush Advertising Research Tool
  83.   Moz Pro On-Page Optimization Dashboards
  84.   Ahrefs Batch Domain Analysis
  85.   Hotjar Feedback Surveys
  86.   Crazy Egg Scroll Map
  87.   Google AdSense & AdWords Placement Targeting
  88.   SEMrush Keyword Gap Tool
  89.   Moz Pro Link Building Dashboards
  90.   Ahrefs Batch Backlink Analysis
  91.   Hootsuite Social Media Monitoring Dashboards
  92.   Sprout Social Social Media Monitoring Dashboards
  93.   Buffer Social Media Monitoring Dashboards
  94.   Buzzsumo Social Media Monitoring
  95.   Google AdSense & AdWords Contextual Targeting
  96.   SEMrush Keyword Magic Tool
  97.   Moz Pro Site Crawl
  98.   Ahrefs Batch Link Intersect Tool
  99.   Hotjar Funnel Analysis
  100. Crazy Egg Snapshot.

 Click! Click! There you are!

It’s just about the right knowledge, isn’t it? These tools are efficient and effective while

being accessible. There are many tools available to help you measure and analyse your digital marketing efforts. Whether you are tracking the performance of your website, social media channels, or paid campaigns, these tools provide valuable insights into what is working and what is not. By using these tools to measure and analyse your digital marketing efforts, you can make informed decisions on how to optimize your strategy for better results.

Whether you are a seasoned marketer or just starting out, these tools will help you stay ahead of the competition and maximize your ROI. So, consider incorporating these tools into your digital marketing strategy today and take your efforts to the next level!

 Analysis! What’s the need?…To plan better.

Measuring and analysing your digital marketing efforts is a crucial aspect of any successful marketing strategy. It allows you to understand what is working, what is not, and make informed decisions on how to optimize your campaigns for better results. In this blog, we will discuss why it is so important to measure and analyse your digital marketing efforts.

  1. Understanding your audience: Measuring and analysing your digital marketing efforts helps you understand your target audience better. You can track the demographics, behaviour, and preferences of your audience, which will help you make informed decisions on how to best reach and engage with them.
  2. Improving ROI: Measuring and analysing your digital marketing efforts helps you determine the return on investment (ROI) of your campaigns. You can track which channels and tactics are driving the most traffic and conversions, and make adjustments to maximize your ROI.
  1. Making data-driven decisions: By measuring and analysing your digital marketing efforts, you have the data to make informed decisions on where to allocate your resources and budget. You can make strategic investments in the channels and tactics that are delivering the best results, and avoid wasting resources on channels that are not delivering results.
  1. Identifying areas for improvement: Measuring and analysing your digital marketing efforts helps you identify areas for improvement in your campaigns. You can see which tactics are not performing as well as expected and make adjustments to optimize your campaigns for better results.
  1. Staying ahead of the competition: Measuring and analysing your digital marketing efforts helps you stay ahead of your competition. You can track the performance of your campaigns in real-time and make adjustments to ensure that you are always ahead of the competition.

Measuring and analysing your digital marketing efforts is an essential aspect of any successful marketing strategy. It allows you to understand your audience, improve your ROI, make data-driven decisions, identify areas for improvement, and stay ahead of the competition. If you are not measuring and analysing your digital marketing efforts, now is the time to start.

Our engagement doubled this month from the previous!

40% More leads guys.

Our ads are doing great!

We’re sure you’ll say that soon!

 Where should I begin? …Analyse these aspects. 

  1. Traffic and engagement: Tools help in measuring the volume of traffic to your website and social media channels, as well as the level of engagement from your audience. You can track the number of visitors, pageviews, clicks, and other key metrics, allowing you to see which channels are driving the most traffic and engagement.
  1. Conversion rates: Tools help in measuring conversion rates, which are the number of visitors who take a desired action on your website, such as making a purchase, filling out a form, or downloading a resource. By tracking conversion rates, you can determine which channels and tactics are driving the most conversions.
  1. Keyword rankings: Tools help in tracking keyword rankings, which are the positions that your website appears in the search engine results for specific keywords. By tracking keyword rankings, you can see which keywords are driving traffic to your site, and make adjustments to improve your visibility in the search results.
  1. Ad performance: Tools help in measuring the performance of your paid advertising campaigns, including Google AdWords, Facebook Ads, and other platforms. You can track the cost per click, conversion rates, and other key metrics, allowing you to see which ads are delivering the best results.
  1. Social media engagement: Tools help in measuring the level of engagement on your social media channels, including likes, comments, shares, and other interactions. By tracking social media engagement, you can see which posts are resonating with your audience, and make adjustments to your social media strategy accordingly.

Understand, Analyse and Plan!

There are several layers in the process of digital marketing. Save this one and try these tools to experience the digital wonders. Do let us know what you found out!

Contact us to know more.